Year
2021
Client
Pop-Up Magazine Productions
Focus
Animation
Art direction
Credits
Creative director: Leo Jung
Illustrator: Maddy Price
Art director and animator: Jeremy Leung
Event photography: Erin Brethauer and Jenna Garrett
Background
Pop-up Magazine Productions is a multi-media storytelling spectacle, performed live for tens of thousands of people at historic venues across North America. Bringing together emerging and established storytellers from across media and the arts; it’s a one-of-a-kind show that incorporates music, illustration, poetry, spoken word and more. Each show welcomes those with open minds to push the boundaries of journalism and invigorates creativity and action.
Implementation
I was tasked with art direction and animation for the Fall 2021 edition of the show and worked closely with writer Jon Mooallem, a long-standing journalist for the New York Times Magazine. His story “So I Built A Fence” was a spoken-word account of his personal journey to build a wooden fence encircling his home in Seattle, WA. Simultaneously heartfelt and funny, I sought an artist who could capture Jon’s story with whimsy and selected Maddy Price to tackle the illustration. With a runtime of nearly 9 minutes, I was also tasked with animating all of Maddy’s assets and constructing a video timeline. This file would be ready-to-use by the production team and be cued with the on-stage orchestra.
Results
The production was a rousing success and was the emotional finale out of seven stories delivered on stage. The event was performed in 6 cities across the United States.
![](https://freight.cargo.site/t/original/i/80dad9a340f9db7a1411943cc62214979bfdd844dfb292707ffd12b2940e1505/popup.gif)
![](https://freight.cargo.site/t/original/i/be80f5998bdb2a6d22565e9942304b94ecabd79093385ec036496c929e440d02/ErinBrethauer_20211112_PUM_Oakland_166.jpg)
![](https://freight.cargo.site/t/original/i/aa17744cffbfcc8afe4bc95290a86a50deec87b8b6d557ef32a668ba4ea15601/JennaGarrett_PopUp_11.13.21_49-Edit.jpg)
![](https://freight.cargo.site/t/original/i/2a700dd3507ad2152a7441ea5e1ff646aea2fdce1135b6a6a6ea60d8d37a0e10/JennaGarrett_PopUp_11.13.21_48-Edit.jpg)
![](https://freight.cargo.site/t/original/i/6519a1014a9d6763802bae3cfd92a706dad70c203f9dee0a118f284f42499868/ErinBrethauer_20211112_PUM_Oakland_119.jpg)
![](https://freight.cargo.site/t/original/i/4014df59d4b40e41b7e8f2af6437711d935b28a86c4805162b3ea7008952a6b6/ErinBrethauer_20211112_PUM_Oakland_117.jpg)
![](https://freight.cargo.site/t/original/i/6d8ffdbd255627f8411381b6513496dcb8ed4b594bbe1a8f40aaf7b7f1a22354/JennaGarrett_PopUp_11.12.21_05.jpg)
![](https://freight.cargo.site/t/original/i/0b622471fb80250a9912d5fd26283b87f2b82069bd1a1ec6387c794f78594552/JennaGarrett_PopUp_11.12.21_01.jpg)