Spring Summer 2025 Hand-painted Mural
Komune
Creative direction: Brandon Fogarty, Cassie MaoIllustration and design: Jeremy Leung
Production: Jeremy Leung
Faciliators: Martin Li, Brandon Fogarty, Cassie Mao
Challenge
With a strong community ethos and a prime location on Orchard Street in the Lower East Side. Komune wanted to highlight its Spring/Summer 25 collection in a meaningful way, drawing inspiration from the renowned Chinese painter Wú Guānzhōng.Background
Komune is a new fashion retailer located in New York City, dedicated to championing emerging designers and creatives. It’s an experience-driven space designed for discovery and conversation. Through curated media and in-store experiences, Komune highlights the design philosophy and process behind the brands it carries.Design
I started as I always do—experimenting with loose brushstrokes on my iPad. That led me to the central motif: a weeping willow tree, symbolizing life and new beginnings. After several iterations and rounds of feedback, we finalized a design incorporating Easter eggs representing seven brands in the collection: Blackmerle, XLIM, SF1OG, Isa Boulder, Professor E, and, last but not least, Fax Copy Express.Once the design was set, I converted it into a vector file and used the Slice tool to create a stencil grid. After printing, I laid out all the sheets on the back pane of the glass while prepping my brushes and tools.
Having completed a few murals in recent months, I’d grown comfortable working with acrylic polymer. However, reaching high places on a step ladder and painting in the cold weather added new challenges.
After two solid days of painting, I was ready to remove the paper stencil—a deeply satisfying moment, like lifting the curtain on my work. I then refined the edges, added a second coat, and incorporated final details.
Sketches
Process
